BRAND DESIGN 2021
Nemas Graphic Design, Academic Solo Project

Summary

Nemas is a quirky food company selling vegan food products made from seitan - a wheat based meat substitute.

Task

Task Description

First, you had to create a fictive food company, deciding on the story behind the company and what they sell. You would then build/design a graphic material for your company. You had to create a logo as well as graphic elements, typography, color scheme, business cards and food packaging.

Time Frame

4 Weeks

Design

Environment

Companies are realizing the importance of including the environmental issue in their marketing. Anything that contributes to the fight against environmental degradation is worth advertising on the product as it attracts more customers.

Saturated Colors

They spread a sense of harmony, which people seem to be looking for to a greater extent after several years dominated by strong and bold colors. Saturated colors are perceived as calm, soft and safe.

Flat Illustrations

It is possible to convey a message even through simple means. Flat, one-dimensional illustrations can be consumed quickly and do not require much thought on the part of the viewer, which is very descriptive of today's society.